Saints great Brendan Goddard said players at the club “don’t know what a successful culture looks like” after another disappointing year in which they missed out on the finals for the second-straight season despite finishing in the top four after round 11.
St Kilda subsequently carried out a review and subsequently appointed veteran football manager Geoff Walsh as their new football boss, with Goddard’s support to help them try next season.
And while Goddard played 205 of his 334 AFL games for St Kilda in the premierships, including two grand finals and two All-Australian tries, he says he now sees himself as an Essendon man for the rest of his career.
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“We (St Kilda) created a good culture and we’re proud of it, and yes, you’d probably say it dissipated because there weren’t too many people left who were involved in the club at that time,” Lai said. AFL Business Radio.
“So when people ask me if I’m an Essendon man or a St Kilda man, I lean towards Essendon. One is because I recently retired from there, but a lot of the people I was involved with at the end of my life are still at Essendon, especially the players.
“And the whole St Kilda organization has completely changed[since I’ve been there]… it’s changed a lot and I think they need to improve that culture.
“With all due respect to a lot of people and players, especially the players – they don’t know what a successful culture looks like because they haven’t been part of it yet.”
The only moves St Kilda have made so far this trade period have been to add Western Bulldogs defender Zane Cordy and move Ben Long to the Gold Coast, losing free agents Jordan de Goey and Carl Ammon.
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As such, Port Adelaide champion Ken Corns believes it will be reduced to a hollow opportunity for the Saints to strengthen their roster as they hope to climb the ladder in 2023.
“They’re going to be a club I worry about all this business. “They are very interested in talking a reasonable game and getting their top talent before the trade deadline with De Goey and others,” Cornes said. AFL Business Radio.
“St Kilda doesn’t seem to be able to achieve much in this trade period, which is a bit disappointing for Saints fans who want to improve next year.”
Three-time Coleman Medalist Matthew Lloyd agrees with Goddard’s comments on St Kilda and thinks his former team Essendon is in the same bracket.
“I think everything Brendon said is right – a lot of them don’t know what a winning culture is – and I would say the same about Essendon,” Lloyd said.
We’re sitting here and (Oli) Henry, (Tanner) Bruhn) and (Jack) Bowes want to go to Geelong. St Kilda is not an attractive place, Essendon is not an attractive place.
“There are a lot of clubs in the same boat as we are sitting here now, but that could change in the coming years.”